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Design System

Thrift and Flip

Created a design system of fictitious TV program 'Thrift and Flip'. Combining style, components, and voice, to help introduce designers and a specific audience to the system, with the goals of improving efficiency, consistency, and communication.

Role / 

Visual Deisgner

Year / 

Feb - Mar, 2021

Tool Used / 

Figma

Final Cut Pro

Notion

Photoshop

Contributions / ​

User Flow

Visualization

Video Editing

UX Writing

Project Overview

"Thrift and Flip" is a fictional fashion design reality television series that centers around sustainable fashion. Our primary mission is to raise awareness about the detrimental impacts of fast fashion on the environment and to combat issues related to pollution and waste. We strive to highlight innovative ways in which individuals can repurpose discarded clothing, transforming them into something entirely new and exciting.

Intro Video

Goal

Why do we need this design system? 

  1. Introduce the concept of thrifting can also be fashionable.

  2. Encourage to thrift instead of buy new clothes.

Audiences

Who is going to use it and how?

  1. Main audience:  who love fashion but haven't start thrift yet.

  2. Secondary audience: people already love thrifting.

  3. Tertiary audience: Make people start thinking about thrifting isn't equal to not fashion.

Components

What should we put inside the design system?

  1. Website

  2. TV program poster

  3. Event logo

  4. Instagram AD story

  5. Youtube AD video

Design Priciples

Bridge a Grp
Our design mindset attempts to bridge the gap between fashion and sustainability.

Accessible
Provide easy to follow instructions and gently guide users to make beautiful pieces.

Aesthetic - Usability
We design beautiful pieces that don't just look nice. You also look stylish when you wear them.

Deliverables

Typeface & Color

LOGO / TITLE

Vidaloka

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

CONTENT

Open Sans

Regular

semibold

Bold

Extrabold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

PRIMARY COLOR

SUPPORTING COLOR

#000000

#BDBAAA

#FFFFFF

#8D8970

#F2F2EC

#FAFAFA

Wordmark

Our wordmark is designed to be elegant and classic and takes full advantage of Thrift and Flip name recognition. The needle in the wordmark highlights the features we emphasize on our TV show.

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Tv Show Poster

Instagram Story AD

Page19_ Instagram Mockup.jpg
Frame 55.jpg
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Frame 56.jpg
Frame 53.jpg

Intro Video

Rectangle 37.jpg
Rectangle 38.jpg
Rectangle 33.jpg
Rectangle 35.jpg
Rectangle 34.jpg
Rectangle 36.jpg
Rectangle 31.jpg
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Website

LANDING
PAGE

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