Design System
Thrift and Flip
Created a design system of fictitious TV program 'Thrift and Flip'. Combining style, components, and voice, to help introduce designers and a specific audience to the system, with the goals of improving efficiency, consistency, and communication.
Role /
Visual Deisgner
Year /
Feb - Mar, 2021
Tool Used /
Figma
Final Cut Pro
Notion
Photoshop
Contributions /
User Flow
Visualization
Video Editing
UX Writing
Project Overview
"Thrift and Flip" is a fictional fashion design reality television series that centers around sustainable fashion. Our primary mission is to raise awareness about the detrimental impacts of fast fashion on the environment and to combat issues related to pollution and waste. We strive to highlight innovative ways in which individuals can repurpose discarded clothing, transforming them into something entirely new and exciting.
Intro Video
Goal
Why do we need this design system?
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Introduce the concept of thrifting can also be fashionable.
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Encourage to thrift instead of buy new clothes.
Audiences
Who is going to use it and how?
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Main audience: who love fashion but haven't start thrift yet.
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Secondary audience: people already love thrifting.
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Tertiary audience: Make people start thinking about thrifting isn't equal to not fashion.
Components
What should we put inside the design system?
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Website
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TV program poster
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Event logo
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Instagram AD story
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Youtube AD video
Design Priciples
Bridge a Grp
Our design mindset attempts to bridge the gap between fashion and sustainability.
Accessible
Provide easy to follow instructions and gently guide users to make beautiful pieces.
Aesthetic - Usability
We design beautiful pieces that don't just look nice. You also look stylish when you wear them.
Deliverables
Typeface & Color
LOGO / TITLE
Vidaloka
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
CONTENT
Open Sans
Regular
semibold
Bold
Extrabold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz